Razor King

Christopher Hernandez, known to his clients as The Razor King, carries a story sharper than his blade. With over 25 years of mastery, his chair became more than a place for grooming; it became a space for transformation. I worked with Chris to translate his magnetic energy and heritage into a personal brand that feels as bold and timeless as the man himself. The new identity draws from his Mexican roots and his journey that began in prison, where he first learned his craft and discovered his purpose. It stands as a symbol of precision, resilience, and pride.

Every detail was designed to feel lived in and earned. From the hand-drawn emblem that now lives tattooed on his neck, to the product packaging and signage that carry his mark across the city, the brand became an extension of his story, personal, unapologetic, and unforgettable. Razor King is proof that craft can cut through circumstance and turn identity into legacy.