Adidas x Messi

When Messi arrived in Miami, the world turned its eyes to American soccer. adidas needed a space that captured the magnitude of that moment, one that reflected the emotion, energy, and culture surrounding the GOAT’s new chapter. Fútopia was created as a soccer dreamscape, blending Miami’s electric hues, terrace culture, and Art Deco spirit into a living tribute to Messi’s arrival. Every corner was designed with purpose, from glowing gradients that mirrored the Miami sunset to curated textures that brought fans closer to the field.

Inside, the experience unfolded like a story. Golden sculptures, digital films, and artifacts from Messi’s legendary career invited fans to step into his world. The result was more than a pop-up store. It was an atmosphere charged with pride, passion, and wonder, capturing both the essence of Miami and the timeless brilliance of the player who changed everything.