Aroris Health

Founded in 2022, Aroris set out to restore balance between healthcare providers and payers through a proprietary contract management platform designed to ensure fair reimbursement for care. Inspired by the aurora borealis, the brand name and identity reflect the beauty of disruption and the light that emerges from complexity. The visual system introduced warmth, depth, and color into a traditionally sterile industry, positioning Aroris as both visionary and human.

From naming and brand strategy to website design and go-to-market execution, every element was crafted to challenge conventions and communicate trust. The brand story gave voice to a new way of thinking, one that values transparency, partnership, and impact. Within its first year, Aroris grew its client base, generated measurable revenue gains, and established itself as a fresh force in modern healthcare.